What made her a best-seller beyond that, however, is her ability to reach outside the SBC to other Protestant churches of all kinds.Ĭhristian author Diana Butler Bass summed up the seismic shock of Moore’s break with the SBC, which was announced two days after Prince Harry and Meghan Markle’s bombshell interview with Oprah Winfrey: “Beth Moore leaving the Southern Baptist Convention is the religion news equivalent to Prince Harry leaving the royal firm. Her work has been so popular that one would be hard-pressed to find a Southern Baptist church in America that hadn’t used one of her Bible studies either in written or video form. Moore’s Bible studies and books may be more ubiquitous in SBC churches than Lifeway’s own bread-and-butter Sunday school curriculum. For at least two decades, Moore has been Lifeway’s best-selling author by some internal accounts, her books and related materials kept the Nashville-based publisher afloat. Yet her decision to leave the SBC and to walk away from future publishing deals with the denomination’s publishing house, Lifeway, likely will have a greater financial effect on Lifeway than on Moore. That decision reportedly cost her nearly $2 million in lost book sales and ticket sales to events. While the SBC and its leaders have joined other white evangelicals in adulation of Trump and his politics, Moore has been a notable anti-Trumper. What put her over the line can be summed up in two words: Donald Trump. “I love so many Southern Baptist people, so many Southern Baptist churches, but I don’t identify with some of the things in our heritage that haven’t remained in the past.” “I am still a Baptist, but I can no longer identify with Southern Baptists,” Moore told RNS.
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